What Coaches Get Wrong About “Giving Value” in Their Content
And how to use The Shift-Reframe-Bridge Method to create content that builds trust without burning yourself out.
If you’re a coach who genuinely wants to help people, you've probably thought:
"I’m giving away too much!"
And yet, you don’t know where to draw the line, what is considered of value, and when it’s time to charge for your knowledge.
It’s a common point of frustration.
You want to serve.
You want your content to be useful.
But you also want clients, and it can feel a little weird to draw the line between what's free and what people have to pay for.
I’ve talked with many coaches who are so confused and worn out over giving away more and more and more, yet they feel out of integrity to charge.
Somewhere along the way, coaches were told: “Give value!”
So they did. And then they burned out.
Because giving value without boundaries isn’t service, it’s self-sacrifice. And ironically, it doesn’t convert.
What does?
Content that builds capacity.
Content that doesn’t just inform but shifts thinking, reframes beliefs, and opens a door to something bigger.
Let me show you what I mean.
The Shift-Reframe-Bridge Method
This is a framework I teach and use in my own business to create content that moves people.
You can use it in all of your content.
Here’s the breakdown:
1. The Shift (What)
Reveal a belief, objection, or misconception that’s keeping your ideal client somewhere they don’t want to be. (This can be in relation to buying your program or achieving their big desired outcome.)
Think of it like turning on the light in a really dark room. They may not have known it was the belief holding them back, until you name it.
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"You think you need a perfect offer to start getting clients."
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"You’ve been told to sell the outcome, but you’re not even sure what your outcome is."
When you clarify the WHAT, you meet them where they are.
2. The Reframe (Why)
This is where you challenge the belief and show why it’s costing them.
The goal here isn’t to convince.
It’s to motivate the mind, to help them see something new. To feel the gap between where they are and what’s possible.
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"Chasing clarity before taking action just leads to more overthinking."
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"Trying to serve everyone actually dilutes your message and repels the people you're meant to help."
This is the insight moment. The a-ha.
3. The Bridge (How)
Here’s where you briefly point toward what needs to happen next.
Not a step-by-step. Not a free lesson.
Just enough of the HOW to activate possibility. To help their brain imagine what working with you might actually do.
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"The first step is identifying the belief behind your stuckness.”
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“Inside the mastermind, we work through this in real time with a framework that simplifies it all."
And that’s the key: your content is the bridge to your offer. Not the offer itself. Not a bunch of filler that isn’t helpful.
Why Giving Everything Away Doesn’t Work
Many coaches default to teaching too much in their free content.
They think if they give everything they know, it will help people.
But here’s what actually happens:
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You overwhelm the reader.
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You create a sense of *"I should be able to do this myself."
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You unintentionally close the loop, instead of opening it.
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You try to shift a believe, build capacity, and activate possibility all at once. (Not possible)
Think about it: if you teach every step of your method in a blog post or a webinar, they don’t need your offer. I know you get that, but you also need to know that it doesn’t serve. That’s why we withhold the full “How”. Because to serve means we need to get a person ready to take action that will end in success.
It’s way too common that people buy into a solution they’re not ready for. You see it all the time. You’ve probably done it, I know I have.
You know how they say that only 1% succeed. Now you know why.
If your potential client doesn’t believe they can implement what you’re selling, but they get so wrapped up in the excitement that they buy anyway, what’s going to happen?
The Shift-Reframe-Bridge Method solves this. It helps them feel ready. It builds capacity. It gives just enough clarity and direction to say:
"Okay, I want to go deeper with this."
And it spares you the tug of war between giving enough, giving too much, and totally destroying your boundaries.
Content That Converts Starts With Belief
If you're wondering what kind of content to create next, don't start with "what should I teach?"
Start here:
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What belief is standing in the way of someone joining my program, buying this offer, or saying yes to the next step?
Then apply the Shift-Reframe-Bridge:
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Name the belief or objection (Shift)
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Reframe it so they see why it matters (Reframe)
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Show what’s possible when it’s resolved (Bridge)
This works whether you're:
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Writing a newsletter
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Planning a webinar
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Creating a carousel for Instagram
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Recording a podcast episode
The Bottom Line
You're not being inauthentic when you don’t give away the "how."
You're being intentional.
Because teaching everything all at once? That doesn't help anyone. It overwhelms. It shuts people down.
But belief-shifting content? That builds momentum.
That’s how you give value without giving everything away.
That’s how you get clients without burning out.
And that’s what builds a business that actually works.
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Michelle Sera
Michelle Sera is a Coaching Business Growth Specialist who’s worked behind the scenes of 4 multi-million dollar coaching brands, learning what truly works to grow a thriving coaching business. As a Certified Happiness & Manifesting Coach and founder of ElevatedMind®, she guides coaches to consistent growth with strategic simplicity and energy alignment.
Disclaimer:
All content, coaching, programs, products, and services offered through ElevatedMind® and Michelle Sera (including but not limited to mindset coaching, business strategy, manifesting guidance, personal development tools, trainings, or digital products) are for educational and informatio
nal purposes only. Nothing shared is intended to be — or should be considered — medical, psychological, legal, financial, or tax advice. Please consult the appropriate licensed professional for those needs.
By participating in any ElevatedMind® offerings, you agree that you are fully responsible for your own decisions, actions, and results. While I’m here to support and guide you, your results are ultimately your own.
All offerings are designed to support your growth, reconnect you to your inner clarity, and help you create aligned, sustainable momentum — not to diagnose, treat, or guarantee specific outcomes.
nal purposes only. Nothing shared is intended to be — or should be considered — medical, psychological, legal, financial, or tax advice. Please consult the appropriate licensed professional for those needs.
By participating in any ElevatedMind® offerings, you agree that you are fully responsible for your own decisions, actions, and results. While I’m here to support and guide you, your results are ultimately your own.
All offerings are designed to support your growth, reconnect you to your inner clarity, and help you create aligned, sustainable momentum — not to diagnose, treat, or guarantee specific outcomes.
©2022 Vermilion Marketing, LLC - ElevatedMind® All Rights Reserved
©2022 Vermilion Marketing, LLC - ElevatedMind® All Rights Reserved