You Know How to Do Hard Things, So Why Question This One?
You don't need to push through. Just learn to love the challenge, and stay with it.
A lot of coaches think the hard parts mean they’re not in alignment.
But what if the hard part is the path?
What if that tension, discomfort, and resistance are actually pointing you somewhere, not away from your business, but deeper into it?
Let’s talk about what it really means when things feel hard.
And why learning to love the challenge is what actually makes it easier.
1. Resistance Is a Signal, Not a Stop Sign
That thing you’re avoiding… the email, the sales page, the scary post, that’s the exact thing that moves you forward.
And no, the fact that it feels heavy or hard doesn’t mean it’s misaligned.
It just means it’s unfamiliar (temporarily).
Sometimes aligned action feels like peace. Other times it feels like full-body resistance.
That’s not always a sign to stop. It’s a sign you’re stretching.
And stretching is what creates growth, flexibility, and mobility (literally).
For your business. For your capacity. For your future.
2. Discomfort Doesn’t Mean You’re Doing It Wrong
Let’s normalize this:
Discomfort is part of growing a business. But not always. And certainly not forever. But definitely at the beginning. Discomfort is a necessary passage to the place of “I can do this in my sleep now.”
The key isn’t avoiding discomfort, it’s letting go of the need to avoid it.
You don’t have to love how it feels. You just don’t have to treat it like a threat.
Most people freeze or pivot when something gets uncomfortable.
But what I’ve experienced?
The coaches who succeed feel just as uncomfortable. They just move anyway.
They don’t put the discomfort on a pedestal or reinforce it by letting their thoughts hyper-focus on it (and therefore making you a magnet for more of it.... Hello manifesting).
They don’t argue with it. They just let it be there, and take the next step anyway.
Kind of like saying, “Yep, I see you over there discomfort… stop being a lurker, I'm moving on.”
3. You’ve Done Hard Things Before. This Is No Different
Maybe I don’t need to point this out, but I will anyway:
You already know how to do hard things.
You’ve learned things from scratch. You’ve practiced, refined, and repeated until it clicked.
This business-building thing? Same process.
And it doesn't matter whether you’re “good at marketing” or “natural at sales.”
It’s about understanding what to do, and giving yourself time to master it. Loving the challenge.
I’m pretty sure someone, somewhere has said that success comes from learning to love the challenge.
But don’t feel like you need to go reinvent yourself either, repetition is more important (with a whole lot of letting go).
4. Your Nervous System Is in the Room With You
Here’s what most business advice ignores:
If your nervous system is in shutdown, no strategy will stick.
You can know exactly what to do, but if your body is in fight, flight, or freeze?
You won’t do it.
This is where somatic awareness comes in. Not as a “healing practice.” As a business tool.
Breath. Movement. Grounding.
Even a hand on your chest and two deep breaths can shift your energy enough to press publish
(God knows, that’s me on a daily basis, lol).
You don’t need to go full-body woo.
(Unless you want to, which is totally cool.)
But you do need to recognize when your body is tapped out and give it a chance to come with you.
Because sustainable business happens when you’re actually present in it.
You Don’t Have to Wait for It to Feel Easy
You just have to be willing to keep going even when it doesn’t.
It’s in the learning to love the challenge process that ease suddenly falls into place. It’s in acknowledging the discomfort and telling it, “It’s okay, we’re going to move through this.”
And if you’re done spinning… If you’re ready to stop dragging your business behind you and build something that moves with you…
There’s a place for that.
That place is Coach Growth Lab.
It’s where solo coaches stop second-guessing every post, every offer, every next move and start taking actions that actually lead somewhere.
Inside CGL, you’ll:
-
Learn what works (and stop reinventing the wheel)
-
Get consistent (with content, emails, list growth, all of it)
-
Build a business that starts working just as much as you do.
See what Coach Growth Lab is about.
Much love.
Recent articles
Michelle Sera
Michelle Sera is a Coaching Business Growth Specialist who’s worked behind the scenes of 5 multi-million dollar coaching brands, learning what truly works to grow a thriving coaching business. As a Certified Happiness & Manifesting Coach and founder of ElevatedMind®, she guides coaches to consistent growth with strategic simplicity and energy alignment.
Disclaimer:
All content, coaching, programs, products, and services offered through ElevatedMind® and Michelle Sera (including but not limited to mindset coaching, business strategy, manifesting guidance, personal development tools, trainings, or digital products) are for educational and informatio
nal purposes only. Nothing shared is intended to be — or should be considered — medical, psychological, legal, financial, or tax advice. Please consult the appropriate licensed professional for those needs.
By participating in any ElevatedMind® offerings, you agree that you are fully responsible for your own decisions, actions, and results. While I’m here to support and guide you, your results are ultimately your own.
All offerings are designed to support your growth, reconnect you to your inner clarity, and help you create aligned, sustainable momentum — not to diagnose, treat, or guarantee specific outcomes.
nal purposes only. Nothing shared is intended to be — or should be considered — medical, psychological, legal, financial, or tax advice. Please consult the appropriate licensed professional for those needs.
By participating in any ElevatedMind® offerings, you agree that you are fully responsible for your own decisions, actions, and results. While I’m here to support and guide you, your results are ultimately your own.
All offerings are designed to support your growth, reconnect you to your inner clarity, and help you create aligned, sustainable momentum — not to diagnose, treat, or guarantee specific outcomes.
©2022 Vermilion Marketing, LLC - ElevatedMind® All Rights Reserved
©2022 Vermilion Marketing, LLC - ElevatedMind® All Rights Reserved