17 Ways to Offer Coaching That Fit You and Your Clients

It’s very common that most coaches out there trying to build a freedom-based business are doing so inside someone else’s structure.

You know, create a coaching program like this, deliver it like that, and done.

Weekly Zoom calls. One-hour sessions. Everything on the calendar. Everyone is doing it the exact. same. way.

It’s no wonder so many coaches feel boxed in, burned out, or quietly resentful of the thing they used to love.

Now, I want to pause to say following a proven approach or format isn’t a bad thing, but if you do so at the expense of your happiness in your business, that’s a problem. Or if you’re trying to use a traditional approach with a non-traditional audience, that could be a problem too.

Here’s what I know: If you’re feeling unhappy or burning out, you don’t need more time. You need more delivery freedom.

The way you deliver your coaching offer should support your energy and your clients’ real-life needs, not drain you both.

So let’s flip the whole thing on its head.

What if you could create a smorgasbord of coaching options that felt good to offer, and easy for clients to say yes to?

This article will give you 17 powerful coaching formats (yes, seventeen), plus how to choose the ones that work best for how you want to coach.

And let me be clear… This isn’t about offering SO much that people feel overwhelmed. No, this is about experimenting with different coaching formats and delivery methods to find what fits you and your clients best.

Stop Forcing the Boxed-In Coaching Model

Here’s the myth: Great coaching = 60-minute weekly Zoom calls.

Not necessarily: That one-size-fits-all model is often the reason coaches start feeling trapped in their own business.

If the structure is wrong, it doesn't matter how good your offer is. You’ll dread delivering it. You’ll keep pushing off visibility. You’ll avoid selling it altogether.

Because the way it’s set up sucks the energy out of you instead of fueling your momentum.

So here’s your reframe: 

Instead of building a rigid coaching offer, think of yourself like a chef designing a menu.

Not everyone is going to want the same thing. You don’t want to get bored by creating the same thing over and over, and a little creativity can go a long way.

17 Coaching Formats That Don’t Require More Zoom Calls

You don’t need to reinvent your business to make it lighter. You just need to rethink the how of your delivery.

Here are 17 coaching formats that create results, without putting everything on your calendar or draining your energy. Mix and match. Stack them. Test one. Use what works.

1. Phone Coaching – Ideal when video is too much. Clear, focused, no Zoom fatigue.
2. Voxer (or voice-note platform) Coaching – Async and energy-friendly. Personal, flexible support without scheduling.
3. Text-Based Coaching – Great for quick support, accountability, or helping overthinkers move forward.
4. Email Coaching – Thoughtful, deep, and reflective. Plus, creates a written archive.
5. Hybrid Coaching – Combine formats. Example: start with Zoom, then shift to async support.
6. Accountability Coaching – Momentum-based. Focused on support, not solving everything.
7. Daily or Weekly Check-Ins – Lightweight but effective consistency boosters.
8. Progress Tracking + Feedback – Use shared tools to track and coach weekly.
9. Project Coaching – Help them finish something. Clear timeline, clear outcome.
10. VIP Day or Intensive – One day, big win. Deep dive, done.
11. One-Time Audit + Follow-Up – Provide deep feedback, follow up after. Simple and high-impact.
12. Implementation Sprint – Energizing short-term coaching (3–7 days). Great for launches or habits.
13. Personalized Video Coaching Library – Send 1:1 video responses to client questions. Reuseable and high-value.
14. Coach On-Call Office Hours – Open communication blocks for real-time access.
15. Pop-Up Coaching Experiences – Short, themed events with live or async support.
16. Coaching Subscription – Unlimited access (with boundaries). Predictable, steady support.
17. Laser Coaching – Unlimited short sessions with rules (like homework between sessions).

How to Choose the Right Format (Without Overthinking It)

You don’t need to use all 17 formats. Actually, I don’t recommend that. Just choose the ones that feel good and work for your clients.

Ask yourself:

– Want fewer calls but still connection? Try hybrid, email, or Voxer (or voice-note platform).
– Want less “on” time? Go async with check-ins, video replies, or a subscription model.
– Need fast income? Offer a Pop-Up, VIP Day, or One-Time Audit.
– What will work best for my clients and their lives?

Sometimes the problem isn’t the offer. It’s the format. And changing it changes everything.

Choose the format. Serve your people. Protect your energy. That’s the win-win you’ve been craving.
 

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Michelle Sera

Michelle Sera is a Coaching Business Growth Specialist who’s worked behind the scenes of 4 multi-million dollar coaching brands, learning what truly works to grow a thriving coaching business. As a Certified Happiness & Manifesting Coach and founder of ElevatedMind®, she guides coaches to consistent growth with strategic simplicity and energy alignment.