Coaching Business Overwhelm? Here’s How Mind Management Can Help

You started this coaching business because you wanted freedom, impact, and, let’s be truthful here, some actual income. 

But instead of feeling empowered, it feels like your brain is constantly running a marathon it never trained for.

You’re doing all the things.

You’ve got the strategies, your marketing plan, the offers, and yet, somehow, it still feels like you’re running in circles. (With all of this, you ARE running in circles!)

Some days you’re on fire, knocking things off your to-do list like a boss. Other days? You’re staring at your screen, wondering if you should just binge-watch another season of your favorite show instead.

(I confess, I did watch 2 episodes today. There’s just SO much to do!)

See, you’re not alone.

Running a coaching business takes more than just checking off tasks on your to-do list. If your mind’s a mess, it doesn’t matter how much you do, it still feels like you’re getting nowhere.

Managing what’s going on inside your head is what makes everything else flow. 

And while we’re having this heart-to-heart, I’ll admit that my brain can be a bit of a drama queen sometimes. Yours?

One minute you’re excited about your business, and the next, your thoughts are spiraling into “I don’t want to spend another full day on content” or “Why does it feel like everyone else is having fun while I’m glued to my laptop?” 

It’s an I-want-this BUT I don’t-want-this kind of energy.

Split energy. It’s exhausting.

You know you’re meant to make a difference, but the constant tug-of-war between motivation and doubt is wearing you down. The frustration of knowing you have the skills and passion but feeling stuck in overthinking, procrastination, overwhelm, and self-doubt is real.

And if we’re being totally honest, no amount of productivity hacks or motivational quotes can fix it.

I know this because I think I’ve tried every single one and have read all the quotes.

If you have too, you’re not crazy, and you’re definitely not alone.

Some days, I’m right there with you. Running a coaching business can feel like you’re on an emotional rollercoaster with no seatbelt. One minute, you’re pumped up and ready to take over the world, and the next, you’re questioning everything, from your offers to your ability to string a coherent sentence together.

It took me way too long to figure out that:

• My brain isn’t broken. It’s just wired to freak out when things feel uncertain. (And if you haven’t figured this out yet: business is FULL of uncertainty.)

• The more you try to ‘push through,’ the more resistance you create. It’s like trying to run through quicksand, pretty much impossible and downright exhausting.

• Mind management is THE thing that gets you back on the road. Once you learn to manage your thoughts, everything else starts to feel easier, yes, even the constant content creation.

If it helps, once you learn how to manage what’s going on inside your head, you’ll be able to say buh-bye to the rollercoaster most days. I say “most” because life is life you know?

What if this whole coaching business thing didn’t have to send your mind into a tailspin?

Imagine waking up and feeling clear about what needs to be done, without the mental tug-of-war. Instead of having days where you struggle with every move, you’re making decisions with confidence, showing up consistently, and actually enjoying the process.

What if your business felt like something you get to do instead of something you have to wrestle with every day?

Here’s the thing, mind management is the new X-ray vision.

When you get your mind in check, everything else starts to fall into place. You’ll finally be able to:

• Make decisions without spiraling into overthinking (or plain avoidance).

• Stay focused without feeling overwhelmed.

• Bring an end to the “1 step forward, 2 steps back” cycle. Know what I mean?

And the best part? Once you learn how to work with your mind (instead of against it), you’ll create a business that flows, with way less stress.

Mind management, a concept I learned from Prof. Steve Peters changed so much for me.

Here’s the simple version.

Think of your brain like a vehicle with three passengers inside: The Chimp, the Human, and the Computer. FYI, the Chimp is ALWAYS in the driver’s seat.

• The Chimp: Emotional, reactive, and quick to take control. It often hijacks the car and takes you places you never intended to go.

• The Human: The logical one who wants to stay on track and reach the destination smoothly.

• The Computer: The passenger that stores all your habits, good and bad, acting as the car’s GPS system. (Yes, the Chimp checks the GPS system, but if it’s programmed with lots of unhelpful habits, well… let’s just say things don’t go well.)

Once you understand who’s driving, managing your thoughts becomes easier. I have to pause here to say that while you can’t ever get the Chimp out of the driver’s seat, you can manage it, so the ride isn’t so treacherous.

Because here’s the truth, when you get your mind (aka Chimp) in check, everything else falls into place. I like to say that when you elevate your mind, the rest follows. You’ll show up, take action, and finally start seeing the kind of momentum you’ve been working so hard for.

Here’s what happens when you start working with your brain instead of against it:

• Recognize your Chimp’s hijacks so you can soothe it before it derails you. (It’s a function of your brain, it’s normal, just see it for what it is.)

• Engage your Human to focus on clear, logical decisions that move you forward.

• Reprogram your Computer to reinforce habits that support your success. So the next time your Chimp hijacks your vehicle and starts irrationally pounding the GPS system, wanting directions, (wait, was that me?) you know everything will be OK.

Mind management isn’t about trying to “stay positive” and pretend everything’s fine. It’s about understanding how your brain actually works so you can get out of your own way, without the collateral damage.

Your mind is your greatest business asset.

When you manage it, everything else starts to flow. The more you take control of your thoughts, the easier it becomes to show up, take action, and finally build the coaching business you’ve been dreaming of.

It’s time to stop letting your Chimp hijack your mind and show it how to lead with clarity and confidence.

To date, this has been the best tool I’ve ever used and I highly recommend Prof. Steve Peter’s work. 

It’s made me a better coach, entrepreneur, and person.

And I know it can do the same for you.

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Michelle Sera

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