What I Wish I Knew About Making Money as a Coach

You have everything you need to make your coaching business successful.

Your skills? Check.

Your passion? Overflowing.

But here’s the thing… None of that matters if your business feels like it’s standing still.

You’ve poured time (and maybe a few tears) into creating your offers, designing your website, and showing up for your audience. But the clients? They’re not showing up as fast as you’d hoped.

You’re asking the Universe and all who will listen, “How do I actually start making money in my coaching business… like now?”

It feels like you’re doing everything, yet the progress is slow. Painfully slow.

And let’s be real for a second: you’re tired of trying strategies that seem to work for everyone but you.

(“Seem” is the key word there. What’s really working is consistency and keeping at it.)

I get it if you need money coming in now.

But for just a second, think of your business as a brick-and-mortar shop.

You’ve got this gorgeous store, but instead of customers walking in, you’re just standing at the open door, tapping your foot, watching people pass by. You need them to come inside and buy NOW.

So, what do you do?

You’d start conversations, relax, make people feel comfortable, create an inviting space, and make a personal connection.

A sale can happen quickly if you set the environment for it. And here’s the secret sauce: your energy is a big piece of this.

I know exactly how frustrating it can feel when you’re putting yourself out there, showing up day after day, and still hearing crickets.

And something needs to give… now.

I’ve been there. (Oh, have I been there.) Truthfully, I’ll be there again.

Because things are always changing and the one skill that you’ll use most in your coaching business is knowing when to shift things or lean more into one strategy over another.

It’s not that it needs to be complicated, it’s just always moving. Your business is a living, breathing thing that can and will change.

It took me quite a while to figure out how to actually bring in money. Here’s what finally clicked for me:

• Your offer needs to be ridiculously clear. If people aren’t sure what you do or how you help, they won’t say yes. Period.
• Your visibility needs to grow. Like now. You can’t sit back and wait for people to find you. You’ve got to show up where your people already are.
• Your energy is your secret weapon. (No, really.) When you’re in a calm, confident space, people feel it, are drawn to it, and they’re more likely to trust and work with you.

Once I put these pieces together, everything shifted. And I promise, it can for you too.

Imagine if you have one clear, irresistible offer that feels effortless to explain and it gets your ideal clients nodding their heads, thinking, “Yes, this is exactly what I need.”

Your email list is growing steadily because you’re showing up in the right places and attracting people who genuinely want to hear from you.

And the best part? You’re showing up with calm confidence, knowing your energy is aligned and working with you, not against you.

Clients start saying “yes” without hesitation. Your coaching business feels alive, exciting, and (finally) like the income-generating powerhouse you always knew it could be.

This isn’t some far-off dream. It’s the result of focusing your energy, streamlining your strategy, and making small, intentional changes that pay off in big ways.

The good news? You don’t need a complicated, 50-step plan to start making money in your coaching business now.

It’s all about focusing your energy and efforts in the right places, starting with the 1x3 Method:

• One Clear Offer: Nail down one offer that’s simple, clear, and solves what I call a micro-problem for your ideal client. When you focus on one thing, you’re no longer spreading your energy too thin, and your audience knows exactly how you can help.
• One Client Persona: Instead of trying to appeal to everyone, hone in on your perfect-fit client. Know your one ideal client persona and focus on this over a niche. Speak their language, address their struggles, and show them you’ve got exactly what they need.
• One Platform or Outlet: Choose the one place where your audience already spends time. Whether it’s in their inbox, listening to podcasts, or other peoples’ lists. Focus all your visibility efforts here for maximum results.

This streamlined approach gives you clarity, momentum, and the focus you need to get results quickly.

When you add in intentional energy alignment (so you’re showing up with belief and confidence), you’re building more than a business, you’re creating a space where clients love to be.

(Remember that brick-and-mortar shop?)

Btw, I’ve got a super booster for you to help get them in the door faster. (Keep reading.)

When you focus on the 1x3 Method and align your energy with your goals, here’s what starts to happen:

• You’ll attract clients more easily because your offer is crystal clear and speaks directly to their needs.
• Your visibility will grow steadily, with new people joining your email list and engaging with your content.
• You’ll feel a sense of calm confidence, knowing your efforts are targeted and effective, not scattered or overwhelming.
• Making money in your business will feel natural, not forced, because you’re creating a space where clients feel seen, heard, and excited to say “yes.”
• You’ll build momentum quickly by focusing on the right things instead of trying to do all the things.

Just don’t give up, okay? Protect your business. Meaning, don’t let frustration or doubt drown it.

Make the decision that you’ll keep at this for as long as it takes. Because you will get it right.

It’s not about running yourself ragged trying to do all the things.

And it’s definitely not about chasing every shiny trend on social media. (Because let’s be real, keeping up with trends is a full-time job, and you’ve already got one of those.)

The 1x3 Method is about doing less but doing it smarter.

It’s about focusing your energy on the one offer, one client, and one platform that actually moves the needle, so you’re not anxiously tapping your foot in the doorway of your storefront anymore.

It’s about bringing calm, aligned energy to the work you do, making everything flow more naturally.

And it’s about seeing results without losing your mind… because burnout isn’t the vibe we’re going for here.

“But what if I don’t know what my clear offer should be?”

That’s okay! Start with what feels easiest to offer right now. What could you deliver on today that wouldn’t require a sales page or complicated build?

That super booster? Take one small step of your existing idea for a program (or existing program) and turn it into a paid offer. Whether it’s a mini-course or a 90 minute session with you, do what’s easiest to offer today, right now.

This is imperfect momentum. Momentum nonetheless.

You don’t have to get it perfect, just get it out there. You can tweak and refine as you go. Remember, action brings clarity.

“What if I’m not sure where my ideal clients are?”

They’re out there, and they’re not hiding. Think about where they already hang out: podcasts they listen to, newsletters they read, events they join. Start there, and you’ll learn quickly what works.

“What if I don’t feel confident yet?”

Confidence isn’t something you wait for, it’s something you create in the process of doing. Start by aligning your energy with what you want. Think of how good it will feel to hit your goal. Hold that. Know it deep in your bones. Baby steps turn into big wins faster than you think.

Here’s the thing: the coaching industry is booming.

According to the Coaching Industry Report for 2024, in North America alone, it generates $2.08 billion annually, with actively practicing coaches earning an average income of $67,800. (Yes, billion. That’s the kind of in-demand space you’re stepping into. The best part? There’s room for you, too.)

Now, let me just say: the fact that you’re here, reading this, thinking about your next steps? That says so much about your dedication to growing your business. You’re not sitting on the sidelines, you’re taking action, looking for solutions and that’s huge.

And here’s the most important part: you are in control of the outcome.

When you bring your intention (the vision of what you want), your attention (focused action), and your expectation of outcome (bone-deep certainty), things start to shift.

The clients, the income, the freedom, it’s all within reach. You’ve got this.

Want more strategies to grow your coaching business?

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Michelle Sera

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